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About Us


Construct!     Deconstruct!     Reconstruct!

The American Sewing Expo is the largest independent consumer sewing show in the country! We have everything you are looking for relating to fiber arts including fashion sewing, quilting, needle arts, home dec, crafting, and much more!

What to do at the Expo

This is the Disney World of sewing expos - there is no way you can see everything in one day!

Shopping

Who doesn't like shopping? On our vendor floor you will find over 125 booths with all your favorite (and soon to be favorite) sewing related products!
Please visit our Vendor page to see who will be joining us this year.

Classes

We are your premier show for sewing education, offering over 100 classes a day from the most popular educators in the business! Whether you are looking for a 1 hour lecture or an all day hands on class, tips for mitering corners or information on fashion design, we guarantee to have something to fit your interests.

Types of Classes Offered
  • Pre-Show Workshops
    All day, hands-on classes held the Wednesday and Thursday before the show 'officially' opens. Please see our Workshops page for more information.
  • Hands On Classes (2, 3, or 4 hours)
  • 1 Hour Lecture Classes

Free Demonstration Stages

Our vendor floor holds THREE demonstration stages. Each stage has at least 7 topics a day for your learning pleasure.


Fashion Shows

Our fashion stage, located in Hall B, is home to many fashion shows daily. Come see on of the FREE fashion shows offered or buy a ticket to one of our special events.


Sew Experience Cafe

After two very exciting years, the Sew Experience Cafe will be back in 2009 with even more fun. This year, the cafe is located right in the center of the vendor hall and will be packed with fun and exciting sewing and embellishing projects. Enjoy a cup of coffee while you view informative video clips on unique sewing tips. Next, you will choose your favorite project offered by Jenny Haskins and dive in at your own pace and make your own little treasure to take home. Keep it for yourself or give it as a gift. You'll have fun while learning new techniques..

LIVE Competitions

The Passion for Fashion sewing challenge will return again for 2009 with even more excitement than last year. Twelve contestants will be chosen out of many entries to compete in the live sewing contest. Contestants will get their sewing challenge on Friday morning, design and sew all day (while you walk by and watch), and present their creations in a live professional fashion show on Saturday.

Make and Takes

Each year we have a large number of make and take projects in our vendor hall for you to participate in. Participating vendors offer quick projects for free or low cost. A full list of participating vendors with their booth numbers will be listed in Swatches, our show program, at the show.

Contests

Each year we have a multitude of contests for you enter and/or enjoy. Our anual contests include Innovation Generation, and the Dream Sewing Room Drawing. Please view our Contest page for more information each of these contests.

2010 Dates

The Rock Financial Showplace
Novi, Michigan
Sept. 24 - Sept. 26, 2010


Friday - 9:00am - 6:00pm
Saturday - 9:00am - 6:00pm
Sunday - 9:00am - 5:00pm
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